Auto
Dacia si Mercedes, cele mai vizibile branduri auto din Romania
Dacia este cel mai vizibil brand auto de pe piata autohtona, in perceptia romanilor, urmat de Mercedes, Volkswagen si BMW, potrivit studiului BrandRate, realizat de Divizia Business Media Realitatea-Catavencu.
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Pe locurile urmatoare in topul vizibilitatii se afla marcile Audi, Renault, Opel si Ford, relateaza NewsIn.
Studiul BrandRate, realizat de divizia de Divizia Business Media Realitatea-Catavencu, in colaborare cu Reveal Market Research, isi propune sa masoare perceptia consumatorilor vizavi de marcile din 12 domenii, printre care banci, telecomunicatii si energie, auto sau centre comerciale.
Urmatoarele rezultate ale studiului vor fi prezentate la inceputul saptamanii viitoare.
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