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Ferrari este cel mai puternic brand din lume
Ferrari
este cel mai puternic brand. Si nu este doar opinia milioanelor de fani ai
Calutului Cabrat din intreaga lume sau a clientilor care aleg sa cumpere an de
an masinile construite la Maranello, ci potrivit clasamentului anual pe care il
realizeaza Brand Finance - una dintre mai importante institutii in evaluarea
brandurilor.
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Ferrari
ocupa pozitia intai in topul celor mai puternice branduri in 2013, inaintea
celor de la Google, Coca-Cola, PwC si Hermes, pe o lista care include 500
dintre cele mai importante companii din lume. Datorita capacitatii sale,
compania de la Maranello nu poate concura cu branduri multinationale in termeni
de incasari. Cu toate acestea, evaluarea brandului ia in calcul si alte
masuratori de brand, cum ar fi profitul net, incasarile pe client, investitia
in marketing si publicitate, la fel ca si parametrii calitativi, cum ar fi
interesul fata de brand si loialitatea, scrie 24auto.ro.
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