Auto
Fiat 500, lansat in versiune electrica
Fiat va prezenta
miercuri, la salonul auto de la Los Angeles, prima versiune electrica
a modelului compact 500, urmand ca masina sa fie comercializata anul
viitor in SUA de Chrysler, divizia americana a grupului italian.
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Directorul general
al Fiat, Sergio Marchionne, nu este un sustinator al vehiculelor
electrice astfel ca, chiar daca va produce unul pentru a face pe
placul autoritatilor de reglementare, nu se va plia pe designul
marcii italiene, scrie Mediafax.
Grupul italian a revenit pe piata
americana cu modelul Fiat 500 in 2010.
Fiat mizeaza pe faptul ca noua masina
electrica va beneficia de asemanarea cu modelul 500 pe benzina,
promovat de vedetele Jennifer Lopez si Charlie Sheen.
Strategia difera de
cea adoptata de Nissan Motor, care a avut probleme cu atragerea
cumparatorilor cu designul neconventional al masinii electrice Leaf.
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