Auto
GM a angajat McCann Erickson pentru lansarea pan-europeana a noului model Astra
Producatorul auto General Motors (GM) a contractat agentia McCann Erickson Frankfurt pentru gestionarea unui cont de peste 80 mil. euro, prin care va efectua lansarea pan-europeana a celui mai recent model Astra, scrie presa internationala.
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Agentia a castigat contul in urma unui pitch la care au mai participat rivali ca Lowe Germany si DLKW.
GM va lansa noul model Astra in septembrie, in cadrul evenimentului Frankfurt Motor Show.
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