Auto
Kia organizeaza pitch pentru contul european de publicitate, estimat la 67 mil. euro
Producatorul auto Kia, detinut de Hyundai, cauta o agentie care sa-i administreze contul de publicitate pentru piata europeana, estimat la 67 de milioane de euro, informeaza BrandRepublic.
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Compania, care este prezenta pe piata europeana de 20 de ani, a contactat mai multe agentii in cursul acestei saptamani pentru integrarea campaniilor publicitare, in contextul lansarii de modele in Europa.
Agentia selectata va fi responsabila pentru realizarea materialelor Kia pentru televiziune, mediul digital, precum si realizarea reclamelor din reprezentantele producatorului.
Kia, care a cheltuit anul trecut 12,9 milioane de euro pe publicitate in Marea Britanie, are in plan pentru toamna acestui an lansarea mai multor modele, printre care Rio, care va concura cu Ford Fiesta si Opel Corsa, si Optima, care va inlocui modelele Kia Magentis, potrivit sursei citate.
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