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Peugeot-Citroen mizeaza pe China pentru reducerea dependentei de Europa
PSA Peugeot-Citroen anticipeaza ca
China va deveni cea mai mare piata a sa pana in 2015, inaintea celei
din Franta, prin cresterea centrelor de vanzari si extinderea in
orase de dimensiuni mai mici.
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Pentru acest an, PSA prognozeaza
majorarea cu 22% a vanzarilor pe piata chineza, la 540.000 de
vehicule, excluzand gama de lux DS, a declarat directorul diviziei
asiatice a grupului, Gregoire Olivier, noteaza Mediafax.
Grupul va introduce in acest an in
China modelul modernizat Citroen C-Elysee si sedanul Peugeot 301 si
pregateste un centru de vanzare pentru gama DS in Shanghai.
Cresterea vanzarilor in China va ajuta
PSA sa reduca dependenta de Europa, unde piata va scadea potrivit
estimarilor pentru al saselea an consecutiv. In prezent, trei din cinci
vanzari de vehicule realizate de PSA au loc in Europa.
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