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Peugeot renunta la o parte din agentiile de media pentru a-si reduce costurile
Producatorul francez de automobile si-a redus la doua numarul de agentii media cu care lucreaza in Europa, in incercarea de a reduce o parte din costuri, au anuntat oficialii Peugeot, citati de presa internationala.
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Peugeot a anuntat, printr-un comunicat de presa, ca va continua colaborarea cu agentia franceza de media Havas si reteaua acesteia MPG, si cu agentia OMD, parte a grupului de comunicare OMD. Acestia nu au specificat cu cate agentii media lucreaza in prezent.
„Decizia va conduce la o reducere a costurilor de media buying ale companiei, fara sa aduca prejudicii vizibilitatatii in media a brandurilor Citroen si Peugeot,” au explicat oficialii Peugeot.
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