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Provocarile pietei auto: Ce vrea cumparatorul cand isi alege masina
Lupta pentru o cota cat mai mare din piata auto se duce pana la cele mai mici detalii. Producatorii care vor sa se mentina in business trebuie sa tina cont de toate preferintele cumparatorilor - culoare, echipamente, modalitati de plata, termene de garantie.
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