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Scandalul Volkswagen: Cum sa-ti reabilitezi imaginea, dupa un dezastru de PR
Campania de rechemare masini anuntata recent de Volkswagen ar putea afecta brandul concernului german intr-o masura mai mare decat au facut-o campanii mult mai mari in cazul competitorilor. De ce este mai daunator scandalul din jurul celui mai mare producator auto din lume decat cele in care au fost implicate companiile Toyota, Ford si General Motors?
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