Auto
Tendinte in vânzări auto: Clienții pot configura mașina visurilor lor în online, dar achiziția încă este un proces offline
69% dintre tinerii generației Y (millennials) planifică, în următorii 5 ani, procurarea unui autoturism prin resurse proprii, sau prin intermediul unui contract de leasing. Majoritatea acestora, (57%) ar prefera să se informeze online și, cel puțin declarativ, sunt dispuși să aibă parte de o experiență digitală completă la cumpărare.
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