Media & Advertising
Cine-a dat mai mult pentru Darth Vader?
Interesanta campania Vodafone pe ideea subtila de Razboiul Stelelor.
Dar daca-mi aduc bine aminte, ultima oara cand am fost la cinema, inainte de film am vazut asa ceva. Iar Orange parca a cumparat ceva drepturi de distributie pe Star Wars inca de anul trecut, cand promovau masiv pe pagina de wap ringtone-uri, wallpapere si alte prostioare pentru telefonul mobil cu Yoda, Vader si Luke Skywalker.
Asa ca daca acum Vodafone profita de conceptul in care a investit concurentul principal, sa fie doar un amanunt al duelului de marketing? Sau incalca si ceva drepturi de difuzare cumparate de Orange?
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