Economie
Bursa de Valori lanseaza prima campanie de promovare de la infiintare
Bursa de Valori Bucuresti (BVB), institutie infiintata in 1995, a demarat prima campanie de publicitate din existenta ei, cu scopul de a promova piata de capital si de a incuraja investitiile la bursa.
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Campania este realizata in colaborare cu agentia de publicitate Propaganda, se desfasoara in perioada 24 noiembrie – 21 decembrie si va fi reluata in 2008. Pentru prima etapa, este prevazuta difuzarea a doua spoturi TV.
Derulata la televiziune, sub sloganul „Informeaza-te despre bursa”, campania face trimitere catre site-ul Bursei de Valori – www.bvb.ro, unde sunt disponibile materiale informative.
Potrivit oficialilor BVB, campania este structurata pe doua directii strategice, pe de o parte discutii directe cu factorii de decizie din companiile eligibile sa se listeze, iar pe de alta parte o campanie in mass media pentru determinarea publicul de a-si indrepta atentia catre piata de capital.
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