Bacardi doreste sa cumpere producatorul marcii de vodca Absolut
Producatorul de bauturi alcoolice Bacardi a trimis o scrisoare de intentie guvernului suedez prin care anunta ca doreste sa achizitioneze grupul Vin & Sprit, producatorul marcii de vodca Absolut, a anuntat luni Financial Times.
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Cotidianul britanic este de parere ca o astfel de tranzactie ar valora aproximativ 4,3 miliarde de euro, iar directorul executiv al Bacardi, Andreas Gembler a declarat ca grupul Vin & Sprit si marca Absolut ar reprezenta „adevarate comori” pentru compania sa.
Guvernul suedez va vinde aceasta marca pana la sfarsitul anului, a apreciat Gembler.
In opinia FT, firma americana Fortune Brands, detinatoarea unor marci precum Jim Beam sau Courvoisier, are cele mai mari sanse de cumpara producatorul marcii Absolut.
De asemenea, firme precum Pernod Ricard sau LVMH MoetHennessy-Louis Vuitton s-au aratat interesate de achizitia celei de-a treia bauturi de acest tip in topul vanzarilor mondiale.
Guvernul suedez doreste sa stranga 21,2 miliarde de dolari (aproximativ 16 miliarde de euro) din privatizarea grupului Vin&Sprit, a firmei de imobiliare Vasakronan si a grupului de imprumuturi impotecare SBAB.
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