Boiron Romania estimeaza o crestere a afacerilor cu peste 17% in acest an
Cifra de afaceri a producatorului de medicamente homeopate Boiron Romania
a fost anul trecut de 8,7 milioane de euro, iar pentru acest an compania estimeaza o crestere
de aproximativ 17,4%. La nivel mondial, vanzarile Boiron reprezinta 0,1%
din piata farmaceutica internationala - aproximativ 535 milioane de euro.
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”Obiectivul nostru pentru Romania, este acela
de a creste notorietatea medicamentelor homeopate, ca alternativa terapeutica
eficienta, pentru profesionistii din domeniul sanatatii, cat si pentru marele
public”, declara Stefania Popescu, director de marketing si comunicare Boiron
Romania.
Pe piata de profil din Romania, Boiron este
prezent cu 15 medicamente homeopatice, cu nume de marca inregistrata, la care
se adauga 300 de medicamente homeopatice unitare, cu nume stiintifice latinesti,
autorizate ca medicamente cu prescriptie medicala.
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