Burger King intra in Romania prin franciza
Burger King, lantul de restaurante fast-food numarul doi din Statele Unite, a semnat un contract de franciza pentru intrarea pe piata romaneasca, conform raportului pe al II-lea trimestru fiscal din 2008, publicat joi de compania americana.
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Potrivit raportului, compania a mai incheiat contracte de franciza pentru a intra si pe pietele din Columbia si Brazilia.
Reteaua Burger King cuprinde mai mult de 11.300 de restaurante in Statele Unite si in 69 de tari din intreaga lume. Aproximativ 90% din restaurantele Burger King sunt detinute si operate de francizori independenti.
Burger King a raportat la sfarsitul primelor sase luni ale anului fiscal 2007-2008 venituri totale de 1,2 miliarde de dolari, in crestere cu 10% fata de perioada similara a anului precedent.
Pe piata romaneasca sunt prezente si lanturile de restaurante fast-food operate sub brandul McDonald’s, KFC sau Spring Time.
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