Carrefour vrea ca marcile proprii sa-i acopere 20% din vanzari in 2 ani
Carrefour Romania vrea ca o pondere de 20% din totalul vanzarilor sa fie generata de marcile proprii, in 2 ani, a declarat joi reprezentanti ai companiei cu ocazia lansarii marcii proprii Carrefour.
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Gama de produse sub marca Carrefour cuprinde in prezent 1.200 de articole, iar in urmatorii 2 ani, aceasta este estimata sa ajunga la 3.500-4.000 de articole.
Din cele 1.200 de produse, 500 sunt realizate de furnizori romani, restul fiind importate.
In prezent, produsele marca proprie, inclusiv No. 1 si Tex, genereaza 6% din vanzarile retailerului francez in Romania, fata de nivelul de 4-5% de anul trecut.
Pentru produsele marca Carrefour, compania lucreaza cu furnizori precum Farmec Cluj-Napoca, Vascar Vaslui, Danone, European Drinks si Orkla.
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