Finante-Banci
Ce vor romanii de la cardul co-branded
Romanii vor folosi tot mai mult cardurile co-branded pe masura ce comerciantii si banca emitenta vor atasa tot mai multe beneficii pe aceste instrumente financiare.
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Cardurile co-branded sunt emise de banci sau institutii financiare nonbancare in parteneriat cu alte companii, precum supermarketuri, firme de telefonie mobila, linii aeriene sau magazine de electrocasnice. Principala diferenta fata de alte tipuri de carduri este ca la cele co-branded posesorii primesc reduceri sau puncte de fidelitate la fiecare utilizare.
„Tendinta de folosire a cardurilor co-branded pentru plati cotidiene se va accentua pe masura ce comerciantii si banca emitenta vor atasa tot mai multe beneficii pe aceste carduri, ceea ce in final va duce la cresterea volumelor tranzactionate pe card la comercianti”, a declarat Catalin Cretu, director general pentru Romania al Visa Europe, pentru Gandul.
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