Diverta incaseaza 2 mil. euro din jucarii anul acesta
In 2006, vanzarile de jucarii din cadrul Diverta au crescut cu 39% fata de 2005, ajungand la 1,4 mil. euro. Oficialii companiei estimeaza pentru 2007 vanzari in crestere cu aproximativ 30%, pana la suma de 2 mil. euro.
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„Cresterea se va datora si cererii mai mai pentru produsele de brand care sunt mai sigure si au o componenta educationala mai semnificativa”, a declarat directorul de marketing Diverta, Ligia Zaharia.
Diverta comercializeaza pe piata de retail din Romania produse de papetarie si birotica, carte muzica, film, jocuri si jucarii si IT&C. Principalele braduri de jucarii comercializate sunt Tomy, K”Nex, Mardel, peste 80% din oferta de jucarii provenind din import. La nivel national Diverta opereaza o retea de 70 de magazine, care au adus anul trecut companiei o cifra de afaceri de 38 milioane euro, iar pentru anul in curs se estimeaza o cifra de afaceri de 42 milioane euro.
Cititi miercuri pe DailyBusiness.ro o analiza cu privire la caracteristicile pietei romanesti de jucarii.
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