Expertii interni sau vocea clientului? Cine dicteaza in companii
Companiile care refuza sa adopte un model de business axat pe client si isi mentin structurile organizationale traditionale, continuand sa faca investitii punctuale in tehnologie fara o viziune de ansamblu, ascultand mai degraba de expertii interni decat de vocea clientului, nu vor reusi sa creasca si sa-si valorifice avantajul competitiv, conform noului raport global EY, Competition, coexistence or symbiosis? The DNA of C-suite sales and marketing leaders.
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