Finante-Banci
Fosta Asitrans devine Euroins, din iunie
Fostul asigurator Asitrans, companie devenita Asitrans Euroins dupa preluarea de catre grupul bulgar Eurohold, va utiliza, incepand cu luna iunie, doar numele Euroins, a comunicat miercuri compania.
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„Desi campania propriu-zisa de rebranding s-a incheiat, vom continua promovarea noului nume direct prin forta noastra de vanzare: salariati, agenti precum si brokerii cu care lucram”, a declarat Bogdan Stan, directorul general al Euroins Romania.
In iulie 2007, grupul Eurohold a cumparat peste 75% din actiunile Asitrans Asigurari, pentru care a platit 12,5 milioane euro. Pentru o perioada de sase luni, incepand de la 1 ianuarie 2008, fosta Asitrans practica o campanie de promovare „dublu brand”, respectiv Asitrans-EuroIns.
Asitrans Euroins a inregistrat in 2007 o valoare a primelor brute subscrise de aproximativ 29 milioane euro, in crestere cu circa 49% fata de 2006 valoarea primelor se ridicase la circa 19,5 milioane euro.
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