Heineken Romania, afaceri in urcare cu 18%, la 209 milioane de euro
Compania producatoare de bere Heineken Romania a inregistrat anul trecut o crestere de 18% a cifrei de afaceri nete, ajungand pana la aproximativ 700 milioane lei (209 mil. euro), informeaza oficialii companiei.
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Rezultatele obtinute de Heineken Romania in 2007 o mentin in pozitia de lider pe piata berii din Romania, cu o cota de piata de 26%, coform studiilor realizate de compania AC Nielsen.
In 29 februarie 2008, Heineken N.V. a anuntat ca urma sa achizitioneze fabrica romaneasca Bere Mures, astfel crescandu-si atat cota de piata la 31% cat si volumul la 6 milioane hectolitri.
Heineken Romania a investit in 2007 peste 40 milioane euro, iar in acest an va investi peste 50 milioane de euro in principal in marirea capacitatii fabricilor de bere, in noi ambalaje, precum si investitii comerciale in mijloace fixe.
Portofoliul de marci oferit de Heineken Romania include Heineken, Zipfer (import), Gosser, Schlossgold, Silva, Ciuc, Golden Brau, Bucegi, Gambrinus, Harghita si Hategana.
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