Muller intra pe segmentul de lapte al pietei locale
Producatorul german de lactate Muller intra pe segmentul de lapte al pietei locale, cu brandul "Lapte din Alpi", aceasta lansare plasand Romania printre cele mai importante piete pentru companie.
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„Lapte din Alpi” este produs in Germania si este disponibil in ambalaje UHT de 1 litru, in doua sortimente – cu 1,5% grasime, respectiv 3,5% grasime.
In cele 14 luni de activitate in Romania, Muller a intrat in topul celor mai importanti producatori de lactate, atingand o cota de 9% pe piata iaurturilor cu fructe.
Pe segmentul de hipermarketuri si supermarketuri al acestei piete, compania inregistreaza o cota de 14%, fiind in topul primilor 3 jucatori pe acest segment.
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