Finante-Banci
Pretul publicitatii, sub presiunea agentiilor media
Cuvantul de ordine pe piata media este pretul, in acest moment. Reprezentantii agentiilor media indica o diminuare a preturilor la publicitate pe toate mediile, cu procente care ajung pana la 40%, in prima jumatate a anului, mergand si pe ideea unor reajustari periodice.
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De cealalta parte, furnizorii media declara ca nu mai pot lasa din preturile de publicitate in 2010, pe motiv ca acestea s-au diminuat deja foarte mult in cursul anului trecut, scrie Financiarul.
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