Profitul in exces poate dauna grav afacerii: Capcana in care pica managerii
Ce defineste succesul unei afaceri? Pentru cea mai mare parte a secolului trecut a fost nivelul profitului. Ca masura-cheie a succesului in afaceri, profitabilitatea era ca o lege a fizicii de necontestat, precum gravitatia. Dar ceea ce a fost odata o caracteristica naturala a devenit o capcana pentru companii si manageri care nu sunt capabili sa se adapteze la noi situatii si sa-si schimbe obiectivele.
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