Profitul Mattel creste pe fondul vanzarilor Barbie si a altor jucarii
Mattel Inc. cel mai mare producator de jucarii din lume a anuntat un profit net in crestere pana la 43,1 mil. $ (31,26 mil. euro), fata de valoarea de 37,4 mil. $ (27,13 mil. euro) in al doilea trimestru financiar, pe fondul cresterii vanzarilor la papusile Barbie si la jucariile pentru prescolari.
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Vanzarile companiei au crescut cu 6,2% in al doilea trimestru financiar pana la 1,02 miliarde dolari (720 milioane euro), relateaza presa internationala.
Analistii financiari intervievati de Bloomberg estimasera o medie a vanzarilor de 1,3 miliarde dolari (miliarde euro). Mattel a lansat in luna aprilie player-ul muzical digital sub brandul Barbie pentru a atrage tot mai multi dintre copii interesati de jucariile electronice si pentru a creste vanzarile papusii lansate in 1959.
Vanzarile Barbie pe plan mondial au crescut in ultimile trei trimestre financiare consecutiv, dupa o scadere accentuata in ultimii trei ani.
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