Real a investit 23,4 mil. euro in magazinul din Cotroceni Park
Real Hypermarket Romania va inaugura, joi, primul hipermarket Real dintr-un mall din Bucuresti - Cotroceni Park, dupa o investitie de 23,4 milioane de euro, au declarat miercuri reprezentantii companiei.
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Acesta este al 22-lea magazin din reteaua din Romania si al 3-lea din Bucuresti, avand o suprafata de vanzare de 7.500 de metri patrati.
Pana la sfarsitul anului, compania vrea sa mai deschida 2 hipermarketuri, unul in Timisoara, iar celalalt in Ploiesti.
Referitor la criza financiara, Adriana Pita, directorul de comunicare al Real, a spus, pentru DailyBusiness.ro, ca aceasta s-a resimtit la nivelul hipermarketurilor ca peste tot in piata. Totodata, clientii se orienteaza dupa promotii si „tin la lista de cumparaturi”.
Real, parte a grupului german Metro, a intrat pe piata locala in 2006. Compania a inregistrat in 2008 o cifra de afaceri de 2,35 miliarde lei (638 milioane euro), in crestere cu 92% fata de anul anterior.
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