Finante-Banci
Schreiner, Volksbank: Bancile spaniole pot fi un model de cross-selling
Avem de invatat de la bancile spaniole cum trebuie dezvoltata o activitate de cross-selling (vanzare incrucisata - n.r.), in cazul acestora existand o medie de 6 produse vandute pe un singur client, ceea ce creste gradul de satisfactie al acestuia, a spus marti Gerald Schreiner (foto), CEO Volksbank Romania.
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O alta modalitate prin care activitatea bancilor ar putea fi imbunatatita in conditiile actuale este de a introduce in oferta produse de investitie sigure si care propun plasarea fondurilor in active mult mai lichide decat cele imobiliare, a mai spus Schreiner, in cadrul unui seminar organizat de Finmedia.
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