Finante-Banci
Unicredit Tiriac: In 2-3 luni am putea vedea reconfigurarea strategiilor bancare
Bancile au tras invataminte de pe seama crizei financiare si au invatat sa-si eficientizeze produsele si serviciile, configurand noi strategii care vor fi implementate in cateva luni, a spus Dan Stancu, sales director in cadrul Unicredit Tiriac Bank.
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Acesta a mentionat ca noile strategii implica segmentarea clientilor si conceperea de produse care sa serveasca cel mai bine interesele acestora.
Totodata, bancile vor observa care sunt segmentele de clienti pe care trebuie sa se indrepte si-si vor concentra serviciile catre aceste categorii.
„Este nevoie si de specializarea retelei asa incat s-ar putea sa nu mai vedem multe sucursale care ofera servcicii universale. Totodata, este nevoie de cresterea eficientei operationale prin dezvoltarea canalelor alternative de vanzare”, a spus Stancu.
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