Internet/New Media
Amazon.com achizitioneaza serviciul de inchiriere DVD-uri Lovefilm cu circa 236 mil. euro
Amazon.com a achizitionat Lovefilm, serviciu din Marea Britanie de inchiriere video online, cu circa 200 mil. lire sterline (236 mil. euro), scrie Financial Times.
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Lovefilm are circa 1,6 milioane de abonati si activitati in Marea Britanie dar si in Germania si tari scandinave.
Amazon, cel mai mare retailer online, urmareste sa isi diversifice si extinda business-ul de inchiriere DVD-uri si sa concureze mai eficient cu Netflix.
Intr-o perioada in care vanzarile de DVD-uri sunt in scadere continua, Lovefilm a reusit sa sustina un business de durata oferind DVD-uri nelimitate contra unui abonament lunar de 10 lire sterline.
Informatiile financiare despre tranzactie nu au fost facute public, dar persoane apropiate acesteia au declarat ca valoarea se ridica la circa 200 mil. lire sterline. Amazon detinea deja, inainte de tranzactie, 42% din compania britanica.
Lovefilm a raportat venituri de 97,2 mil. lire sterline in 2009.
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