Internet/New Media
Apple vrea sa inceapa productia unei noi versiuni a iPhone
Apple intentioneaza sa inceapa in
trimestrul al doilea productia unei versiuni imbunatatite a iPhone,
similara ca forma si marime cu ultimul model, au declarat surse
apropiate situatiei pentru Wall Street Journal (WSJ).
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Startul productiei
in intervalul aprilie-iunie ar face posibila lansarea urmatoarei
versiuni iPhone in aceasta vara.
In acelasi timp, Apple continua sa
lucreze impreuna cu fabricile partenere din Asia la un iPhone mai
ieftin, care ar putea fi introdus pe piata incepand din a doua
jumatate a anului, au afirmat sursele.
Pregatirile pentru lansarea celor doua
dispozitive evidentiaza noile presiuni asupra companiei pe piata
smartphone. Apple a mentinut mult timp preturi ridicate pentru
iPhone, insa cererea pentru produse mai ieftine este in crestere
puternica. Intrarea pe piata a mai multor companii si ascensiunea
Samsung au transformat smartphone-ul intr-un produs destinat
consumului larg, cu presiune pe marje si distributia profitului intre
tot mai multe modele, arata Mediafax.
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