Internet/New Media
Asistam la crearea unei noi piete hardware: cititoarele de carti electronice
E-readerele sunt dispozitive cu ecran in tonuri de gri, usoare si care au o baterie cu durata de viata mai mare decat a tablet PC-urilor, produse optimizate pentru continut multimedia
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In conditiile in care piata locala de produse electroIT continua sa scada, pierzand numai in trimestrul al treilea 10% din valoare comparativ cu 2009, potrivit GfK, companiile incearca sa atraga clientii cu noi produse: cititoarele de carti electronice.
O piata pentru aceste produse se va forma abia anul viitor, 2010 fiind doar un inceput timid, potrivit vanzatorilor.
„La orizontul anului 2014, numarul de e-readere livrate va depasi cifra de 30 milioane de unitati”, a declarat Alexander Mast, marketing director al companiei de profil Prestigio, citat de Financiarul.
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