Internet/New Media
Cota de piata a Apple pe smartphone-uri, la cel mai redus nivel din ultimii 3 ani
Cota de piata a Apple in cea ce
priveste vanzarile de smartphone-uri la nivel global a scazut in
trimestrul al doilea din acest an la 13,6%, reprezentand cel mai
redus nivel din ultimii trei ani, din cauza cresterii in popularitate
a marcilor chineze cu preturi mai mici.
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In perioada corespunzatoare a anului
trecut, cota de piata a fost de 16,6%.
Apple a livrat 31,2 milioane de
smartphone-uri in T2, potrivit companiei de cercetare de piata
Strategy Analytics, citata de Bloomberg. Volumul vanzarilor Apple a
crescut cu 20% in perioada analizata, fata de un avans de 47% la
nivelul pietei.
In acelasi timp, Samsung s-a mentinut
lider de piata cu 76 milioane de unitati livrate si o cota de 33,1%.
LG a urcat pe locul al treilea, dupa
Samsung si Apple, cu o cota de piata de 5,3%, urmat de ZTE cu 5% si
Huawei cu 4,8%, conform Strategy Analytics.
De asemenea, intr-un top realizat de
compania de cercetare de piata IDC, Samsung are o cota de piata de
30,4%, urmat de Apple (13,1%), LG (5,1%), Lenovo (4,7%) si ZTE
(4,2%).
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