Internet/New Media
De ce risca Nokia sa piarda un numar mare de clienti
Nokia isi face loc pe piata smartphone
cu aparatele Lumia, dar risca sa rateze viitoarea tendinta, in
conditiile in care cumparatorii se orienteaza catre o categorie
neglijata de compania finlandeza, cea a telefoanelor cu ecrane mari.
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Cumparatorii sunt tot mai interesati de
aparatele cu ecrane de cel putin 5 inci (13 centimetri), pentru a
naviga mai usor pe Internet, in timp ce altii isi aleg in completare
si o tableta. Nokia este absenta de pe ambele segmente, dominate de
Samsung Electronics si Apple.
Incapacitatea Nokia de a intra pe piata
telefoanelor cu ecrane mari marcheaza a treia ocazie in care compania
rateaza o tendinta majora. In 2004, Nokia a intrat tarziu pe piata
telefoanelor cu clapeta, precum si pe segmentul aparatelor touch
screens.
Vanzarile de telefoane cu ecrane de
minim 5 inci au crescut anul trecut de la 1,2 milioane unitati in
2011 la 29,7 milioane unitati, a aratat Francisco Jeronimo, analist
la compania de cercetare a pietei IDC, noteaza Mediafax.
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