Internet/New Media
Dupa 2 ani si jumatate, Cosmote nu mai este \”alaturi de tine\”
Cosmote Romania renunta la sloganul "alaturi de tine", dupa aproape 2 ani si jumatate, si adopta unul nou, "lumea noastra esti tu", au anuntat oficialii operatorului.
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Comunicarea noului slogan este insotita de o noua campanile de imagine, inspirata din profilul clientilor.
„Noua campanie de brand isi propune sa duca mai departe abordarea noastra din anii trecuti si sa consolideze si mai mult relatia emotionala cu consumatorii, care duce la loialitate emotionala. Noul slogan se adreseaza in egala masura angajatilor si clientilor”, a spus Costas Kapetanopoulos, marketing & communication director Cosmote Romania.
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