Internet/New Media
EY: Tehnologia și digitalizarea aduc perspective nebănuite până acum pentru dezvoltarea de servicii superioare în toate domeniile
Serviciile superioare surprind, trec peste așteptările
clienților, ridică standardele. Ele produc satisfacție pentru că oferă mai mult
decât este uzual. Pentru companii înseamnă preocuparea de a depăși ceea ce industria
definește ca tradițional, normal, standard. Până la urmă, mai mult sau mai
puțin, toată lumea livrează «ceea ce trebuie». De aceea, pentru a fi memorabil
trebuie să faci un pas în plus, să aduci valoare adăugată, spune Elena Badea, Director Marketing și Comunicare,
EY România.
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