Internet/New Media
HP a deschis primul magazin propriu din Europa, la Bucuresti
Primul magazin propriu Hewlett-Packard (HP) din Europa si-a deschis portile in unul dintre cele mai mari mall-uri din Romania, Mall Plaza Bucuresti. Satiul de retail este operat impreuna cu Altex.
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Potrivit ziare.com, HP, una dintre cele mai mari si mai cunoscute companii din lume in domeniul IT, a avut pana acum o prezenta limitata in spatiul european, compania preferand sistemul de vanzari prin intermediul diferitilor parteneri.
Magazinul de la Bucuresti este, de altfel, primul din Europa, dar nu si ultimul, mai multe astfel de centre urmand sa fie deschise in viitorul apropiat in Spania, Republica Ceha, Croatia si Serbia.
Magazinul din Capitala este realizat din dorinta unei interactiuni directe intre client si dispozitivele companiei, fiind proiectat de catre Briggs Hillier, in timp ce toate lucrarile au fost efectuat de catre HJ Martin, ambele companii fiind din Marea Britanie.
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