Internet/New Media
Microsoft a vandut peste 1 mil. de playere Zune in 7 luni
Microsoft a vandut putin peste 1 milion de mp3 playere Zune, de la lansarea in noiembrie 2006, depasind astfel previziunile companiei care estima ca acest numar va fi atins doar la sfarsitul anului fiscal, la finalul lui iunie.
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„Zune are o cota de piata de aproximativ 10% pe nisa aparatelor dotate cu hard-disk. Nu este extraordinar, dar reprezinta un bun inceput”, a declarat presedintele diviziei de aparate personale de divertisment din cadrul Microsoft, Robbie Bach, intr-un interviu acordat in „The San Francisco Chronicle”, citat de NewsIn.
Zune va beneficia pe viitor de editii imbunatatite, ceea ce va aduce o crestere a competitivitatii, a declarat reprezentantul Microsoft. El a spus ca mesajul de marketing se va concentra pe avantajele Zune fata de iPod, respectiv un ecran mai mare, functii wireless care permit schimbul de fisiere intre utilizatori si carcase disponibile intr-o gama variata de culori.
De la lansarea player-ului iPod in octombrie 2001, Apple a vandut la nivel mondial peste 100 de milioane de aparate.
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