Internet/New Media
Microsoft se pregateste de lansarea \”celei mai mari campanii TV din istoria aplicatiilor mobile\”, pentru Windows Phone 7
Microsoft a anuntat ca lanseaza "cea mai mare campanie de promovare pe TV din istoria business-ului de aplicatii mobile", pentru sistemul de operare Windows Phone 7, cu care isi propune sa ramana in topul pietei de smartphone, nisa in plina ascensiune, scrie presa internationala.
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Compania a bugetat pana la 400 milioane dolari pentru promovarea aplicatiei Windows Phone 7.
Opt spoturi globale, create de agentia Crispin Porter + Bogusky vor rula incepand de astazi (12 octombrie) in toata Europa, si incepand cu 25 octombrie, in SUA.
Microsoft detine in prezent 5% din piata globala de smartphone-uri, potrivit companiei de cercetare Gartner, comparativ cu 9%, in 2009. Principalii sai rivali sunt Apple si Android.
Unul dintre noile spoturi pentru Windows Phone 7
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