Internet/New Media
OMD a castigat contul media global al Intel de 300 mil. dolari
Intel, cea mai mare companie producatoare de microprocesoare din lume, a desemnat agentia OMD, parte a Omnicom, castigatoare a contului de media global in valoare de 300 milioane de dolari (circa 192 mil. euro), informeaza presa internationala.
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OMD, prezenta si in Romania, a castigat pitch-ul inceput in decembrie 2007 in defavoarea agentiei Universal McCann, parte a Interpublic, care a detinut contul de media al Intel din martie 2005.
La pitch au mai participat agentiile Starcom, parte a grupului Publicis, Mediaedge:cia, parte a grupului WPP si ZenithOptimedia, parte a grupului Publicis.
Contul Intel va fi gestionat din birourile din Chicago ale OMD.
Grupul Omnicom, unul dintre cele mai mari grupuri de comunicare din lume, cuprinde retelele TBWA, OMD si BBDO. Omnicom este prezent si in Romania prin agentiile Graffiti BBDO, TBWA\Merlin si DDB Bucharest.
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