Internet/New Media
Retelele sociale si smartphone-ul, aliatii tai la cumparaturi
Internetul si
tehnologia incep sa isi puna amprenta nu
doar asupra stilului de viata al consumatorilor, ci si asupra
comportamentului lor de cumparare. Daca pana nu de mult magazinele si
mediile traditionale de comunicare erau principalele surse de
informare in vederea luarii deciziei de cumparare, in prezent
Internetul este utilizat pe scara larga.
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