Internet/New Media
Sony Ericsson este telefonul oficial al UEFA Champions League
Sony Ericsson va demara o campanie globala de marketing in jurul UEFA Champions League, in baza unei noi intelegeri intre Sony si asociatia europeana de fotbal. Sony Ericsson va fi astfel telefonul oficial al UEFA Champions League, pana in 2012.
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Campania va promova utilizarea telefonului mobile pentru a viziona meciurile de fotbal.
Sony Corporation este partener oficial al UEFA Champions League din 2006/2007, intelegere prelungita pana in 2012.
Sony Ericsson este un joint-venture realizat intre Sony si Ericsson, infiintat in octombrie 2001.
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