Internet/New Media
Swarovski se axeaza pe gadget-uri
Producatorul de bijuterii din cristal Swarovski va lansa la inceputul lunii august o serie de accesorii precum memorii flash sau casti ornamentate cu cristale in colaborare cu Philips, dupa ce a lansat la inceputul lunii iunie o serie limitata de 2.000 televizoare LCD ornamentate cu cristale.
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Philips si Svarovski vor lansa o serie de casti si medalioane cu memorie flash numita Active Crystals, iar preturile accesoriilor vor fi cuprinse intre 79 si 179 de dolari. O pereche de casti va costa intre 79 si 150 de dolari, iar pretul unui drive USB cu o capacitate de 1 Gb va porni de la 179 dolari.
Analistii financiari citati de catre Cnet.com spun ca, desi nu detin tehnologie de ultima generatie, accesoriile vor inregistra rezultate bune in ceea ce priveste vanzarile, tinand cont ca preturile nu sunt cu mult mai mari decat ale unei perechi de casti performanta ce atinge pretul de 100 dolari, de pilda.
La inceputul lunii iunie, Svarovski a lansat impreuna cu Loewe o editie limitata de 2.000 de televizoare LCD marca Philips ale caror preturi pornesc de la 5.000 de lire sterline (7.500 euro).
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