Internet/New Media
Universal McCann va pierde contractul de 300 mil. $ incheiat cu Intel
Oficialii Intel s-au declarat nemultumiti de felul in care McCannn le-a gestionat contul media, in baza unui contract in valoare de 300 milioane de dolari, incheiat in urma cu doi ani.
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Un raport american dezvaluie ca Intel este nemultumita de performantele agentiei Universal McCann drept pentru care va revizui intregul contract si va face un pitch dupa finalizarea acestuia, pentru alegerea unei alte agentii de publicitate.
McCannn Erickson a cerut lamuriri in privinta amplorii revizuirii, deoarece oficialii Intel nu au declarat daca aceasta va afecta doar Statele Unite, sau se va extinde catre alte piete, fara rezultate insa.
Intregul cont de marketing Intel valoreaza 300 milioane de dolari si a fost gestionat de agentiile Interpublic din mai 2005, cand acestea au castigat pitchul in defavoarea companiilor rivale DDB Worldwide si Havas. Interpublic este compania care detine Universal McCann.
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