Internet/New Media
Windows 7 permite reclama pe desktop-urile computerelor
Sistemul de operare Windows 7, lansat de curand de cel mai mare producator de software din lume, permite advertiserilor sa-si fata reclama pe desktop-urile computerelor, potrivit The Telegraph.
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Compania a semnat o serie de intelegeri cu Porsche, Pepsi si Twentieth Century Fox, astfel ca acum, utilizatorii Windows7 isi pot pune pe desktop imaginea acestor branduri.
Initiativa a fost bine primita de advertiseri, care sunt intotdeauna in cautare de metode noi de fidelizare a consumatorilor.
Ramane de vazut, acum, care va fi reactia consumatorilor, scrie The Telegraph.
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