Lifestyle
ABC a ieftinit spoturile difuzate in timpul premiilor Oscar dupa ce a pierdut doi sponsori
Reteaua de televiziune ABC a scazut dramatic pretul pentru 30 de secunde de publicitate in timpul transmisiei programului de inmanare a premiilor Academiei Americane de Film, dupa pierderea a doi sponsori, scrie presa internationala.
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Pretul pentru un spot in timpul decernarii Oscarurilor se situa anul trecut la 1,7 milioane dolari (1,34 milioane euro), in timp ce anul acesta va costa 1,4 milioane dolari (1,1 milioane euro.
Doi dintre sponsorii de traditie ai premiilor Academiei, General Motors (GM) si L’Oreal nu vor mai difuza reclame in timpul competitiei difuzate de ABC de anul acesta.
Doar GM a cheltuit in ultimii 10 ani peste 105 milioane dolari (82,8 milioane euro) pe reclame in timpul premiilor Oscar.
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