Lifestyle
Adidas va produce pantofii sport de 1 euro perechea
Adidas, al doilea producator de articole sportive din lume, intentioneaza sa fabrice pantofii sport de 1 euro pentru persoanele care nu isi permit sa-si cumpere pantofi, potrivit Brandrepublic.com.
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Producatorul de articole sportive va incepe proiectul pilot anul viitor in Bangladesh. Reprezentantii companiei au precizat ca pretul de 1 euro este mai mult un concept si ca pretul final ar putea fi putin mai mare.
Adidas a fost de acord sa produca pantofii sport fara sa obtina profit, pretul final urmand sa cuprinda doar costul materialelor si al mainii de lucru.
Deocamdata nu se stie daca pantofii sport de 1 euro vor purta logo-ul companiei.
Anul trecut, compania a fost criticata pentru salariile mici pe care le platea muncitorilor chinezi.
Prin producerea pantofilor de un euro in Bangladesh, Adidas va crea locuri pe munca pentru oamenii din zonele rurale, care sunt printre cei mai post platiti muncitori din lume.
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