Lifestyle
Adidas vrea sa profite de Olimpiada din 2012 ca sa castige cota de piata la britanici
Adidas, al doilea producator
de articole sportive la nivel global, are de gand sa se foloseasca de Olimpiada
din 2012 din Londra pentru a mai micsora distanta fata de competitorii de la
Nike in Marea Britanie.
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Adidas acopera circa 15% din
piata britanica de articole sportive de 4,3 miliarde lire sterline, mai putin
decat cele 18-19% procente din piata ale Nike, relateaza Bloomberg.
Diferenta dintre cele doua
companii este datorata dominatiei Nike in Londra, spun oficialii Adidas, care
prin sponsorizarea Olimpiadei de anul viitor spun ca vor avea posibilitatea sa
adauge inca 100 milioane lire sterline veniturilor anual. In plus, oficialii
Adidas se asteapta ca pana in 2015 sa reuseasca sa depaseasca Nike in Marea
Britanie.
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