Lifestyle
Bang and Olufsen, cel mai prestigios brand video de lux
Bang and Olufsen a fost desemnat cel mai prestigios brand video de lux pentru anul 2007, conform unui sondaj realizat de Luxury Institute in randul celor mai bogati oameni din SUA.
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„Pentru aceasta recunoastere s-au luptat multe branduri, avand in vedere ca de la produsele video exista multe cerinte la nivelul executiei si al performantei tehnologice”, a spus Milton Pedraza, director al Luxury Institute.
Alte branduri care au fost recunoscute ca reprezentante ale luxului in tehnologia video au mai fost Daewoo, Dell, Epson, Fujitsu, NEC, Panasonic, Polaroid, Samsung, Sanyo sau Zenith.
Sondajul a fost realizat online pe un esantion de 1.600 de persoane cu venituri medii de 313.000 de dolari (234.530 euro) anual si cu averi in valoare medie de 3,3 milioane de dolari (2,47 milioane de euro).
Luxury Institute este o companie independenta de cercetare de piata si de rating ce studiaza in special impactul brandurilor de lux asupra consumatorilor.
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