Lifestyle
Dolce&Gabbana renunta la brandul low-cost D&G
Casa de moda Dolce&Gabbana vrea sa integraze brandul secundar D&G in brandul principal, pentru a evita competitia dintre cele doua business-uri, relateaza Wall Street Journal.
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Astfel, brandul D&G (considerat a fi o linie low-cost in comparatie cu business-ul principal) va disparea, iar Dolce&Gabbana isi va extinde gama de produse pentru a include si articole vestimentare cu preturi mai accesibile.
Productia liniei vestimentare D&G va fi oprita in august 2012, timp in care casa de moda va comunica schimbarea distribuitorilor sai.
Ambele linii vestimentare sunt create de designerii Domenico Dolce si Stefano Gabbana.
In 2009, brandul D&G a atras 45% din veniturile totale de 2,22 miliarde de dolari ale casei de moda, potrivit sursei mentionate.
D&G a fost initial creat pentru a concura cu branduri precum Zara si H&M.
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