Lifestyle
Ferrari a deschis in Abu Dhabi primul sau parc tematic. Business-ul ar putea fi extins
Ferrari impreuna cu dezvoltatorul Aldar Properties PJSC din Abu Dhabi au deschis pe 4 noiembrie, in Golful Persic, "Ferrari World", primul parc tematic cu scopul de a promova brandul Ferrari in lume, afacere ce ar putea fi extinsa de catre producatorul auto italian, informeaza Bloomberg.
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Scopul parcului tematic este acela de a aduce brandul Ferrari mai aproape de cei care si-l pot permite, pentru a-l cunoaste mai bine.
Vizitatorii parcului „Ferrari World” pot sa incerce cel mai rapid montagne-russe din lume, Formula Rossa, care atinge 241 km/h in masini asemanatoare celor participante la cursele de Formula 1.
Abu Dhabi, capitala Emiratelor Arabe Unite, va fi pentru a doua oara gazda cursei de Formula 1, care va avea loc saptamana viitoare, in apropierea parcului tematic.
Legaturile formate intre producatorul italian si Emirate s-au extins printr-o sponsorizare pentru cursa italiana F1 din partea companiei de stat Mubadala Development Co., care pana luna trecuta detinea 5% din actiunile producatorului de masini.
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